Headshots are commonly taken in a studio, at your workplace or outdoors. The best choice depends on what the photo is for, how consistent it needs to be with others, and the style you want. Many photographers offer all three.
This guide is general information written in our own words. We don't recommend particular photographers, studios or products, and we never quote prices: rates vary widely, so ask for written quotes.
Studio headshots
A studio offers the most control over light and background. The photographer can shape light precisely with strobes, softboxes and reflectors, and switch backgrounds quickly. Weather doesn't matter, and results are consistent from session to session. That makes studios a good choice for actors, corporate profiles and anyone who wants a clean, classic look.
The trade-offs are travel time and a look that is less personal. Some people find a studio slightly intimidating at first, although good photographers help you settle in.
Office or on-site headshots
Many photographers bring portable lights and a backdrop to your workplace. This is convenient for teams, because staff don't need to travel and each person needs only a short slot. You can also take environmental portraits that show your workplace, which can be useful for websites and media.
You'll need a room with enough space, power outlets and somewhere quiet. Large windows can help or hinder, depending on the time of day. Results can be very consistent if the photographer sets up carefully and records the setup.
Outdoor headshots
Outdoor locations, such as a laneway, garden or waterfront, can give a relaxed, personal feel. Soft natural light can be very flattering, and blurred backgrounds add depth.
Outdoor shoots depend on the weather and light. Harsh midday sun creates strong shadows and squinting; many photographers prefer open shade, overcast skies or the softer light earlier or later in the day. Wind can blow hair around, and noise and passers-by can make it harder to relax. Some public places, such as certain parks, beaches and venues, require permits for commercial photography; ask your photographer to check the rules for the location.
Consistency matters for teams
If your photo needs to match colleagues on a website, a studio or carefully planned on-site setup is easier to repeat than outdoor light. Outdoor light changes by the hour and season, so matching new starters can be difficult.
Matching the location to the use
| Use | Common choice |
|---|---|
| Corporate profile | Studio or office with a plain background |
| Team website | Studio or on-site with a consistent setup |
| Actor headshot | Studio, or simple outdoor setting with soft light |
| Personal brand | A mix of studio and location |
| Media or speaker | Studio plus an environmental portrait |
Questions to ask the photographer
- What space and power do you need on site?
- How do you handle bad weather for outdoor shoots?
- Do you need permits for the location?
- Can you record the setup so we can match it later?
Comfort and privacy
Shooting in public means people may watch. If that makes you nervous, choose a quieter time or a studio. If others appear in the background of location photos, the photographer can choose angles or blur the background so they are not identifiable. eSafety's advice on consent for sharing photos is a good reminder to think about anyone else who appears in your images.
Light at different times of day
Natural light changes through the day. Midday sun is often harsh, with strong shadows under the eyes. Light earlier in the morning or later in the afternoon tends to be softer and warmer. Overcast days act like a giant softbox and can be excellent for headshots. A good photographer will plan the timing or add their own light.
Environmental portraits
An environmental portrait shows you in your workplace or a setting related to your work, such as a workshop, kitchen or laboratory. They are useful for media stories, websites and annual reports. They complement, rather than replace, a clean headshot.
Getting to the location
Allow extra time to reach outdoor or unfamiliar locations, and check parking. Bring outfits in a garment bag and change nearby if possible.
Use the shoot planner
Our free shoot planner turns what you need the photo for into a simple brief, covering framing, background, expression, outfits and a list of what to bring. It runs entirely in your browser, and nothing you choose is sent anywhere. Use it to prepare before you contact photographers, or to plan a DIY session at home.
Where our information comes from
We base factual statements in our guides on official and expert sources, such as the Australian Copyright Council, the ACCC, the Office of the Australian Information Commissioner, the eSafety Commissioner, the Australian Passport Office and platform help pages, which we list at the end of each page. Practical tips are general and written in our own words. Rules and platform requirements change, so check the source links before relying on any detail.
A good headshot in one sentence
A good headshot is sharp on the eyes, evenly lit, simply framed, current, and shows you looking relaxed and like yourself on a good day. Everything else in this guide supports those few goals.
Questions worth asking yourself
Before any shoot, ask yourself: where will this photo be used, who will see it, what impression do I want to give, and how will I feel about it in two years? Your answers guide your choices about clothes, setting, expression and photographer, and help you brief the person behind the camera.
Common mistakes to avoid
Common headshot problems include out-of-date photos, cluttered backgrounds, cropped group photos, sunglasses, heavy filters and low-resolution files. Each one is easy to fix with a little planning. If your current photo has one of these issues, it may be time for a refresh.
A note on accessibility
If you have accessibility needs, tell the photographer when booking. Many studios can arrange step-free access, seating, extra time or a quieter session. A good photographer will adapt the shoot so you are comfortable and look your best.
Understanding light in a headshot
Photographers often talk about the key light, the main light on your face, and the fill, which softens the shadows it creates. A large, soft light source close to you produces gentle shadows; a small, hard source produces crisp ones. Many classic portrait setups, such as loop or Rembrandt lighting, are named after the shape of the shadow they leave beside the nose. You don't need to know the terms, but asking a photographer how they plan to light you is a good way to understand their style.
Choosing a background colour
Neutral greys suit almost everyone and almost every website. White can look clean and modern but may blend with pale clothing or hair. Dark backgrounds feel dramatic and suit some creative and performing fields. Brand colours can work for teams if they are not too saturated. If you are unsure, a mid-grey with a soft gradient is a safe, timeless choice.
File formats and sizes
Most headshots are delivered as JPG files, which are widely supported and compact. Ask for a full-resolution file for print and a smaller web version for quick uploads. Some photographers also provide square crops for profile photos. Keep the largest file you receive as your master copy, and make smaller versions from it as needed rather than repeatedly re-saving edited copies, which can reduce quality.
Retouching and honesty
A headshot is a promise that you look like this. Light retouching that removes temporary distractions keeps that promise; heavy smoothing, reshaping or digital make-up can break it. Many people find a natural result ages better and feels more confident to share. If you are unsure, ask the photographer to show you a lightly retouched version alongside the original.
Key points
- Studios give the most control and consistency.
- On-site shoots suit teams and need a suitable room.
- Outdoor shoots depend on light and weather, and some places require permits.
- Choose consistency-friendly setups when photos must match.
Frequently asked questions
Is a studio headshot better?
Not necessarily. A studio gives the most control and consistency; location shots add context and personality.
What is the best time for outdoor headshots?
Soft light, such as on overcast days or in open shade, is often more flattering than harsh midday sun.
Do I need permission to shoot in a public place?
Rules vary by place. Some parks and venues require permits for commercial photography. Your photographer should check.
Can I combine both?
Yes. Many people get a clean studio headshot plus a few location frames for variety.
Sources and further reading
Facts on this page were checked against these primary and official sources. Conditions change — confirm before you travel or buy.
- Consumer guarantees — Australian Competition and Consumer Commission
- Consent for sharing photos and videos — eSafety Commissioner



